Endeavour to better the world
The power of branding can never be underestimated; it drives up value; influences decisions & lays out the unique path for the Brand trajectory. We worked at something that could represent a movement, that could snowball into a revolution that gives back to the Earth So…a Star is Born – RESTORE.
The logo that we want to signify humankind's endeavor in saving the planet one bit of plastic at a time. We have tried locking the logo with the promise of the logline "Give Earth a Chance' which is both a promise of what we are doing", while exhorting all our consumers to do their duty. A descriptor that is at once a motivating invitation to author change wherever you are.
